October 26, 2006

Guinness Red

by Webmaster
Categories: Enablers
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I’ve never been a huge fan of Guinness unless it is mixed into a Black and Tan or unless it is used as flavoring for stew. But now its coming as a Red Frothy Beer. In limited distribution, unfortunately.

From Reuters here:

Guinness, the dark Irish drink known as the “black stuff”, could soon be turning red.

Manufacturer Diageo plans to produce a version at its Irish brewery using lightly roasted barley, which will have a reddish colour, and give it a trial run across the Irish Sea in Britain.

“If you held up a pint of Guinness to the light, the red would come through. It’s a very deep red,” a Diageo spokeswoman said.

Diageo plans to test Guinness Red on drinkers in British pubs in the coming months but has no plans to launch it more widely, either at home in Ireland or in about 150 other countries where Guinness is sold.