August 28, 2009
McDonalds Goes Moroccan
mcarabia, originally uploaded by BelchSpeak.
McDonald’s Restaurants in Morocco have introduced the “McArabia” which is a sandwich with cumin spiced ground beef served on a flatbread pita-style pocket.
From GlobalPost here:
Walk into a McDonald’s in Morocco and you’ll find a sandwich you can’t get anywhere else in the world: a cumin-spiced flatbread creation called the McArabia Tagine.
The McArabia was launched across the Middle East in 2003, but this year the 23 McDonald’s franchises in Morocco further localized the recipe by tweaking the seasoning and sauce.
“Honestly it tastes Moroccan,” said Noor El Ghoumari, 34, a man who had just paid 53 dirhams, or about $6.60, for a meal with one of the ground beef sandwiches in Rabat on a recent afternoon.