March 11, 2008
Beer Tasting at the Grocery Store
I would have thought that they would already be doing this out in Washington State. They are definitely late to the party. Many states allow for beer tasting and wine tasting while shopping. In fact, I picked a great Chardonnay at Sam’s Club the other day because of a free tasting.
But in Washington State, the shopping just got more fun according to the AP here:
OLYMPIA, Wash. – Washington lawmakers have approved a pilot program that will allow beer and wine tasting in 30 grocery stores statewide in an effort to market local products.
The one-year program, strongly supported by the state’s microbrewery and wine industries, allows shoppers to sample as much as 4 ounces of beer or wine. Supporters say it allows small wineries or breweries with no marketing budget to get their products out to the public.