May 20, 2006
Bud Buys Rock
Anheuser-Busch bought Rolling Rock Beer. Rolling Rock is a favorite beer of mine with a crisp light taste, and this marriage of the two companies will likely allow for a wider distribution of those green bottles. Lets hope that Bud keeps the labels and green bottles.
From the AP here:
Anheuser-Busch to Buy Rolling Rock Brands
Anheuser-Busch Cos. Inc., citing consumers’ need for variety in beer, said Friday it will pay $82 million to purchase the Rolling Rock beer brand from InBev USA, the U.S. subsidiary of Belgian-Brazilian brewer InBev SA.
The deal will make Rolling Rock brands available to more consumers, St. Louis-based Anheuser-Busch said. The company will begin brewing Rolling Rock and Rock Green Light in August. Anheuser-Busch, maker of the top-selling beer and light beer, Budweiser and Bud Light, is the nation’s largest brewer.
Anheuser-Busch said it will maintain Rolling Rock’s and Rock Green Light’s recipes, and will continue to sell the beers in the United Kingdom and Ireland.