Belch.Com

I’m a bit dubious, but this is the wino’s equivalent of buying a SodaStream.

This decision might explain why French wines are losing to American Varietals- they want to sell them in a can.

From French24 here:

Canned wine has been proven to work in markets like Japan and Germany. A French start-up wants to replicate this success in France, a country where tinned wine is virtually unheard-of, in a bid to “democratise the sale of quality wine”.

Purists will wince. A French start-up hopes to revolutionise wine consumption in France by selling produce from quality-assured vineyards – in tin cans.