Origins of Rudolph the Red-Nosed Reindeer

Thanks to Cracked.Com, I now know that Rudolph originated as a coloring book for Montgomery Wards department store. Play the tune below as you read onwards….

This signature character in Christmas folklore, with his own song and movies and a mountain of yearly merchandise, was slapped together by the Montgomery Ward marketing team for a coloring book they were giving out. Prior to inventing Rudolph, they used to just buy the books and hand them out each Christmas, but in 1939 they figured it’d be cheaper to have one of their guys draw one up in his spare time. It’s not like toddlers are great at detecting quality in these things.

So copywriter Robert L. May wrote it up, and created what turned out to be a marketing bonanza … of which he didn’t get paid a penny. A few years later the company actually let May have the rights to Rudolph, which was either an act of amazing corporate generosity or else they just assumed the Rudolph fad was over. After that, May’s brother-in-law wrote up the song that you’ve no doubt heard every Christmas since you were born. It became a huge hit and the Rudolph marketing empire was born, along with a permanent addition to the Santa legend.