Enviga- The Softdrink that Burns Calories

This should go on the Belch.Com primary site since it deals with soft drinks, but this is also a follow up to an article I wrote in July about how Coca-Cola deals with corporate secrecy and physical security, so in a way, this article goes here.

First, there is a new drink that supposedly burns calories. This is great news, I suppose. You would have to drink three of these things to counter-act the calories of a single beer. This could end up being really hard on the kidneys.

From NBC4 here:

The Coca-Cola Co. said Wednesday that it will introduce a new green-tea beverage that has been proven to burn calories.

Enviga, which will hit the market in the Northeast next month and nationwide in January, is the product of a joint venture with Nestle S.A. and could burn 60-100 calories with three 12-ounce servings, Coca-Cola said.

The Atlanta-based company said the drink contains caffeine, calcium and a green tea extract known as epigallocatechin gallate (EGCG), which speeds up metabolism and increases energy use, epecially when combined with caffeine.

“Healthy subjects in the lean to normal weight range can experience an average increase in calorie burning by 60-100 calories,” the company said. Coke said Enviga will be available in three flavors — green tea, berry and peach.

Could this product be what Joya Williams and her cohorts tried to steal and sell to Pepsi? Coca-Cola still won’t say. In fact, the defense is complaining that they do not know what it is that the defendents were caught with since Coke and the Police won’t say. And the judge says that since it is a corporate secret, Coke doesn’t have to say.

From MSNBC here:

A federal court Tuesday set trial in November for three people charged with conspiring to steal trade secrets from The Coca-Cola Co. and trying to sell the material to rival PepsiCo Inc.

The jury trial before U.S. District Judge J. Owen Forrester will be called during a two-week period starting Nov. 13, according to a notice signed by a courtroom deputy clerk.

Joya Williams, Ibrahim Dimson and Edmund Duhaney were indicted July 11 on a federal conspiracy charge that accuses them of stealing new product samples and confidential documents from Atlanta-based Coca-Cola and trying to sell them to Purchase, N.Y.-based Pepsi.

The alleged crime was foiled after Pepsi warned Coca-Cola. The three defendants have pleaded not guilty.

The prosecution says a box containing two undisclosed Coca-Cola product samples and other confidential company documents was found in Duhaney’s home during a search on July 5, the day all three were arrested and the same day a $1.5 million transaction was to occur. Documents were also found in Williams’ home.

Coke has declined to say what product or products the samples relate to.